Blog Post 3

My main point for my Visual Argument Paper is that all of these companies are trying to make people feel like they have to look a certain way. There are some very good points to the ads like the Got Milk? ad which shows people that drinking milk is a very healthy choice that can be made in someone's life. Nike ads always involve athleticism and the push to exercise and be fit. Calvin Klein ads, though normally racy, tell people that they should be comfortable with their bodies. On the other hand, the Got Milk? ad is an image of a supermodel in a bikini. Being a supermodel, of course she would have to be in shape. Many girls look up to supermodels as role models and feel as if they must do exactly what the model would do and must also look like them. The Nike ad shows a young woman topless and is only covered by a pair of Nike shoes. This image portrays women negatively because it is way over the top for trying to sell shoes which obviously go on your feet not your breasts. This teaches kids especially girls that they can use their sexuality to get what they want and grasp attention from others. Nikes motto of "Just Do It" is not used in this image; I believe it is due to the fact that they are not trying to sell shoes for exercise but to just sell shoes for the aspect of making money. The Calvin Klein ad immediately makes men who do not look like the image feel inadequate about themselves and feel less manly due to the fact that the product being sold is actually called "MAN". People do not realize how images can effect men just as much as they can effect women, because men have body issues as well.

The images all relate to each other because they portray an image called "perfect", something that is unattainable by all. By showing people that are all known for their looks and physique; people may feel like they need to look just like the image to get noticed or be liked by other men and women. My main issue with these images is that they all try to use sex appeal and "fake" beauty to sell their products. To me real beauty is loving who you are for who you are no matter what you look like. These images teach us to be someone we are not and may never be able to be.